Theory Nike free essay sample

Besides , decentralization involves degree, since all associations are decentralized somewhat due to legitimate need. At one outrageous, a firmly decentralized association is one in which even the most minimal level chiefs and representatives are engaged to decide. At the other extraordinary, in a firmly decentralized association, lower-level supervisors have little opportunity to decide. Then again, in a concentrated association, the choices are made by top administrators or based on pre-set strategies. These choices or approaches are then authorized through a few levels of the association after progressively widening the range of control until it arrives at the base level. Centralization is supposed to be where the grouping of dynamic is in a couple of hands. All the significant choice and activities at the lower level, all subjects and activities at the lower level are dependent upon the endorsement of top administration. As per John R. We will compose a custom exposition test on Hypothesis Nike or then again any comparable theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Schermerhorn(2002) , â€Å"Centralization† is the precise and reliable reservation of power at main issues in the organization.The contrast between a unified and a decentralized arrangement of association is that in a brought together structure all the dynamic and authority are centered around the top level of the board. These couple of individuals are the ones that direct organization strategy and settle on all the vital choices. A decentralized framework, then again, delegates authority all through the association and to all degrees of the executives. Preferences of centralization incorporate an organization’s capacity to have the option to keep a firm grasp on all parts of the business.

Case Study for Standard Software Testing- myassignmenthelp.com

Question: Talk about theCase Study for Standard Software Testing. Answer: Commented on Bibliography Reference 1: Moore (2006) This specific article talks about on building a guide for the product designing. The creator contended on the difficulties and holes brought up in programming designing. This paper furnishes with IEEE programming and framework principles. The creator examined on the key standards of the product building with a need to depict educational program of the orders. Moore (2006) focused on that a corpus of the product building guidelines includes a formalization of the accepted procedures. It results into absence of mix just as lucidness. There is likewise a type of covering. The proof is development of the product designing measures and apparatuses. So as to relieve the holes, the standard associations require better grab hold of the nuts and bolts of the order of the product designing. Moore (2006) noticed that controls of the product building set up an association between the designing standards and furthermore measures that limit the gauges. This specific IEEE paper gives the vision of things to come difficulties in territory of programming building. In different articles, from the writing survey it is uncovered that the greater part of the writer utilized the terms-standards, methods, norms in inaccurate way. This flow paper is better when contrasted with different articles as in different articles, there is nonexistence of exact meaning of the terms utilized and absence of data into programming designing norms is a premise of vulnerability for the analysts. Reference 2: Takahashi (2008) The creator contended on that the alliance intends to type of testing gauges for the counter infection programming. This paper makes sense of the assortments of malware that everything about programming bundles can competent to square. The creator knew the highlights of the counter infection programming in order to end the email phishing, disposal of infections, updation of the malware and insurance of the passwords. This proof is upheld by making of programming norms to assess the counter infection programming. Takahashi (2008) demonstrated the proof is bolstered by directing an accident test sham into the vehicle business. So as to do testing, a PC is filtered to analyze whether the counter infection programming will acknowledge the bugs on the machine. Against infection programming is utilized to inspect the mark of perceived dangers and relieve them. The product does heuristic examination and evaluation to distinguish whether the program has creative capacities. The product can u se of interruption location strategy to investigate the system traffic (Takahashi, 2008). It stops the awful methods for the firewall which partitions the PC and furthermore the gathering from the web. At the point when this article is contrasted with other, at that point it is seen that this specific article can't give proposals on utilization of other testing apparatus which is better for taking out the infections. Watchword driven testing (2014) In this article, the writer contended on watchword driven testing which is a product testing technique which is immaculate to do manual just as the mechanized testing. This procedure isolates accreditation of the experiments. The test creation advancement has two phases configuration just as progress stage just as execution stage. The proof accommodated testing is a few principles set to structure catchphrases just as qualities. The creator persuaded with the proof as programming testing measures are given ISO/ICE/IEE 29119 models for testing particulars. The catchphrase driven testing grants mechanization to begin prior into SDLC even before a steady form is being conveyed to test (Key word driven testing, 2014). The thought behind the proof of catchphrase drive approach is to separate coding from experiment just as test step. Accordingly, the non-specialized individual can ready to comprehend the computerization procedure. Different sorts of programming apparatuses are intended for testing. This proposed strategy is utilized to choose watchwords just as properties. This standard is suitable for the developers notwithstanding analyzers to create applications for watchword driven test. The writers contention is respected to different articles which work to make watchwords and recognize the experiments. With the catchphrase choice programming, set of traits and watchwords are being chosen. Conceptual The main article depends on guide for the product testing in which the writer talked about on the product designing standards with prerequisites to clarify educational plan of the controls. Programming testing depends on three stages, for example, dissect the prerequisites, assurance of plausibility and start with the test computerization. In the subsequent article, it assessed on alliance plans to create of testing gauges for the counter infection programming. Programming testing is done to inspect the PC to watch if the counter infection programming will perceive the infections in the PC. Antivirus programming is utilized to recognize just as dispose of PC infections. The paper article gives the testing strategies and procedures for the product to shield them from infection, spyware and malware assaults. The article audits on crash test sham into the vehicle business to give proof on the testing standards for the counter infection programming. The product led heuristic investigatio n notwithstanding do assessment for distinguishing whether the program has imaginative purposes. It is utilized as interruption discovery strategy to explore the system traffic. In the third article, watchword driven testing is broke down by the writer for isolating documentation of the experiments. It assesses on the techniques for programming testing dependent on different perspectives of testing. The testing is accomplished for choosing watchwords requirement for the association. These three articles gives principles to the product testing with the goal that the product create can configuration, fabricate and test the product for fruitful execution of a product venture. Standard programming testing assumes a crucial job into programming ventures. References IEEE Reference paper (april 28, 2014) - watchword driven testing. Moore, J.W., 2006. The guide to programming building. Wiley-Interscience. Takahashi, D. (2008). Takahashi: Coalition expects to make testing measures for hostile to infection programming The Mercury News.

Interesting Essay Topics For Grade 8 Essays

Interesting Essay Topics For Grade 8 EssaysThe perfect topic for a grade 8 essay is one that you can write about and make the most of. If you have a plan of attack and an idea of what questions to ask, the essay writing process will be much easier.It is always wise to do some brainstorming before hand and select interesting essay topics for grade 8. This will make your essay ideas more appealing to teachers and make it easier to select the topics that they will find appealing. Before you begin the assignment, try to collect as many ideas as possible so that you will have enough information to write about.Grade 8 essay topics can be used to share something about yourself, your family or your school experiences. If you have something to say about something in particular, go for it. Share your personal insights with students who may appreciate this knowledge.It can be a great time to go in depth about an aspect of life. If you can share a personal experience with students who may relate to it, it can provide great insight into life. One of the easiest ways to do this is to talk about your childhood, the good and the bad. Talk about something that you have encountered in your daily life, as this will give the students something to relate to.Grade 8 essays are most often longer than the average essay. You can consider this a positive because it means that you are addressing something that will be of interest to the class. Students tend to be more interested in topics that have a lot of depth. Rather than getting a long way into discussing a simple subject like, 'What I love about my job,' you should address more complex issues like, 'How did I first get involved in civil rights work?'Grade 8 essays can be short and to the point or they can be long and involve a lot of information. The topic should not be too general and if you do write a general topic, consider using a specific key word or phrase to drive home your point. Use a title or essay summary to give readers a basic idea about what to expect.Choose interesting topics for grade 8 essays that are relevant to the grade. For example, if you want to discuss student organizations, start by talking about sports clubs in grade six. The same goes for grade eight topics like, 'What I love about my job.'Choose essay topics for grades eight that will fit well with the overall theme of the school. This will give students a chance to get involved in the curriculum and make a difference in their studies.

Fences by August Wilson - 791 Words

Throughout history, civilizations have built fences to keep enemies out and keep those they want to protect inside. In society today, people create metaphorical fences in order to fence in their feelings, while others create literal fences in order to keep the unwanted away. In the play Fences, the Maxon family lives in 1950’s America whose love for sports and one another are questioned at times when they need to be together the most. In the play Fences by August Wilson, two main characters Troy and Cory Maxon build a fence, literally and metaphorically, which as the book progresses, becomes a symbol that allows each character to truly understand each other. In Fences, Troy Maxon builds a fence around his property that contains metaphorical reasons as well as the literal meaning. During a conversation with Troy and Cory, Bono mentions the fence Troy is building for his wife Rose and says â€Å"Some people build fences to keep people out...and other people build fences to ke ep people in. Rose wants to hold on to you all. She loves you† (61). Bono explains this to Troy because Cory was unable to comprehend why Rose wanted the fence up in the first place. This opens the reader up to the symbolization of the fence itself. The fence allows Rose to keep Troy with her because she has loved him for so many years and does not want to let him go or leave her for another woman. Later, in Act two, Troy, after speaking to Rose about his new baby who he had with his mistress Alberta,Show MoreRelatedFences : Fences By August Wilson1541 Words   |  7 PagesName: Alejandro Ahmed Date: 12/6/16 Unit: American Drama Title: Fences Author: August Wilson Year of Publication: 1986 Fences Study Guide Descriptive i. Overview: â€Å"Fences†, was a play written by August Wilson in 1986. The play communicates the story of the son of an unsuccessful sharecropper, Troy Maxson, who has lived most of his life independently due to his father’s abuse during his childhood. The play focuses on Troy’s interactions and conflicts with other characters, and the complicated relationshipsRead MoreFences, By August Wilson1104 Words   |  5 PagesAfrican-Americans during the middle of the twentieth century were treated differently than those of the white population. Fences, a play by August Wilson, demonstrates the frustration of white dominance during a time when African-Americans were secluded from society. The Maxson family are the main characters of the play, showing the life they lived in their black tenement in Pittsburg in the 1950s. The setting demonstrates the drama of their struggle, frustration, rebellion, and the predicamentsRead MoreAugust Wilson Fences984 Words   |  4 Pa gesbecause in order to get what you want you have to fight for it. Two literary works that reflect this quote are Fences, a play about the struggles of African American before and during the Civil Rights Era in the 1950s and 60s, by August Wilson and â€Å"The Yellow Wallpaper† a short story that shows the difference between women and men during that time, by Charlotte Perkins Gilman. ‘Fences’ shows the revolution the characters face, their actions and what is the result of those choices. Whereas, ‘TheRead MoreThe Fences By August Wilson1813 Words   |  8 PagesIn the Fences, by August Wilson shows that life of African Americans in the U.S. in the 1950s with the story of Troy and his family. Wilson uses the symbol of the fence to show the desires of each character like Rose’s desire is to keep her family together, Troy’s desire is to keep death out and to be not bound forever, and Bono’s desire is to follow Troy, his best friend, as an example of the right way to live and to be with Rose and Troy who are basically his family. Rose and the other seen charactersRead MoreFences, By August Wilson807 Words   |  4 PagesFences â€Å"Some people build fences to keep people out...and other people build fences to keep people in† (61). In the play, Fences, by August Wilson who displays how fences symbolize different situations to represent different characters. The story takes place in Pittsburgh, Pennsylvania in the 1950’s, and in the play fences gives an outlook of providing an obstacle or barrier that is intended to keep something out or in. It shows through the protagonist character, named Troy Maxson and his wifeRead MoreFences by August Wilson883 Words   |  4 PagesFences, written by August Wilson, is a play about a man, named Troy, struggling to support his family during the late 1950’s. In this play, we see that Troy hurts the people closest to him. He has been uncaring towards his wife, Rose, his brother Gabriel and his son, Cory. This is because Troy had nothing to go on but the harsh example set by his father. In Fences, Troy has felt like he has been fenced in all of hi s life, which causes him to fence others in. Troy has felt fenced in all of his lifeRead MoreFences, By August Wilson895 Words   |  4 PagesFences written by August Wilson is an award winning drama that depicts an African-America family who lives in Pittsburg, Pennsylvania during the 1950’s. During this time, the Mason’s reveal the struggles working as a garbage man, providing for his family and excepting life as is. The end of segregation began, more opportunities for African American people were accessible. Troy, who’s the father the Cory and husband of Rose has shoes fill as a working African America man. He is the family breadwinnerRead MoreFences, August Wilson1835 Words   |  8 PagesAs illustrative of the kind of analysis I would bring to Fences, by August Wilson, if my bid to direct is successful, O prose to take direction for a part of Act 1, Scene 3 of the play. This will include possible blocking, camera work, music, and what the actor should be feeling and experiencing while acting the par t. I will examine how crucial it is that the actors portray their characters effectively, and I will offer commentary to assure just that. On the basis of these findings I will determineRead MoreSymbolism In Fences By August Wilson1460 Words   |  6 PagesKeep Love in or Lock it Out?: An Analysis of Symbolism in Fences Symbolism is defined as an artistic and poetic movement or style using symbolic images and indirect suggestion to express mystical ideas, emotions, and states of mind. In Fences by August Wilson, symbolism is used heavily throughout the play in order to represent deeper meanings and add to the emotion of the storyline. In order for the play to have so much depth and emotion, symbolism is crucial to the work itself and the heavy topicsRead MoreFences by August Wilson1495 Words   |  6 PagesGrowing up, most parents want what is best for their children with the hope that they will lead a better life than the one they had. On the surface, this does not seem to be the case in the relationship between Troy and Cory in August Wilson’s Fences. Troy was a hardworking man who did all he can to provide for his family. Cory worked equally as hard in his athletic career. Troy made a decision to end Cory’s football career out of protection but Cory viewed it as his father’ s jealousy. Troy’s rough

dickinson and angelou Essay - 548 Words

Emily Dickinson amp; Maya Angelou Essay Q. Analyse the presentation of human suffering in the poetry of Maya Angelou amp; Emily Dickinson. Many of Emily Dickinson’s poems touch on topics dealing with loss and human suffering. While loss and suffering is generally considered a sad or unfortunate thing, Dickinson uses this theme to explain and promote the positive aspects of absence. Throughout many of her poems, one can see clearly that see is an advocate of respecting and accepting the state of being without. Dickinson implies that through these types of losses, one can gain a richer and stronger appreciation for both success and belongings. Poems 2 and 1036 are two that capture the extent of Dickinson’s feelings on loss. By†¦show more content†¦The final stanza emphasizes that fact the defeated group understands the meaning of victory when she says that: The distant strains of triumph Burst agonized and clear. Dickinson describes the dying soldiers comprehending the meaning of winning the battle in a way that the victors never will. The reason that the winners can’t understand the significance of their victory is that they did not taste defeat. The loss of a battle demonstrates to the unsuccessful how far they are from feeling the exuberation of success. Poem 2, as in line with Dickinson’s theme of human suffering, suggests that being in a losing state, at least sometimes, is better than winning all the time. The deflated feeling of being unsuccessful increases the state of appreciation one has for winning. In poem 1036, Dickinson remains consistent in her theme of loss but takes an approach that is more appropriate for everyday life. She claims that one is happier and more contented when they are in a state of want. To Dickinson, it is the moment before one receives what one wants that are the most fulfilling. The anticipation of obtaining the objects of desire, such as victory in poem 2, creates an appreciation for the object that is lost upon possession. In the first stanza of 1036, Dickinson states that: Satisfaction – is the agent Of Satiety – Want – a quietShow MoreRelatedAnalysis Of Angelou s I Know Why The Caged Bird Sings984 Words   |  4 Pagesgreat female poets: Maya Angelou and Emily Dickinson. Even thought both of these women we’re outstanding poets, they had quite different styles of writing due to the difference in time periods, experiences, and culture. As time goes by, society is influenced in different ways due to human evolution. This was true for both Maya Angelou and Emily Dickinson. Maya Angelou was born April 4, 1928. This means she was born right in the middle of segregation. This influenced Angelou because she was an AfricanRead MoreMaya Angelou s I Know Why The Caged Bird Sings701 Words   |  3 PagesMaya Angelou: â€Å" I Know Why The Caged Bird Sings† In this poem Maya Angelou talks about the civil rights movement. She also express her personal life of what she went through such as being raped at the age of 6 by her mother’s boyfriend and also becoming mute for 5 years. She also states how she got pregnant and had to raise a child at 16. All these events led up to writing this poem from a caged bird that sings point of view. â€Å"Remembrance† In this poem Maya Angelou express how she was being rapedRead MoreHistory of Education and Philosophy of Nurse Education1416 Words   |  6 Pagescollege and university settings as well as post graduate studies ((Bender, 2012). Associate degree program is a two year community college based program with the first associate’s degree in nursing (ADN) program was started in 1952 at Fairleigh Dickinson University (Bender, 2012). The AND degree today is seen as a stepping stone to nurses wishing to pursue a Baccaluareate (BSN) degree program which is a four year program in a college or university setting. . Today, registered nurses (RN) are seekingRead MoreEssay On Leo Tolstoy896 Words   |  4 PagesUniversity of New Mexico to study English. He graduated with a masters degree and got married. From there he became a teacher. He simultaneously wrote novels. A few are Bless Me, Ultima, Heart of Aztlà ¡n, Tortuga, and Contemporary Novelists. 3. Emily Dickinson Emily was born on December 10, 1830 in Massachusetts. Her father, Edward, was a representative there, so that meant she came from a very well known family. Emily had a brother and a sister, who were very good supporters for her. She attended AmherstRead MoreWe Are Enjoying Your Day Off1509 Words   |  7 Pagesopportunities to integrate/embed diverse stories into the content and still meet the standards. For example, it is just as easy to meet the NYS ELA standards through the works of Sandra Cisneros, Nikki Giovanni, Du Bois, and Maya Angelou as it is through the works of Frost or Dickinson. This holds true for most content areas, admittedly, much easier and practical for ELA, History, Reading, art, and music. Here are just a few ways to embed Black History into your year long standards based curriculum andRead MoreGardner s Multiple Intelligences Theory1771 Words   |  8 Pagessoldiers to re-enact key battles; musically talented students may choose to play Civil War songs that â€Å"point to causal factors† of the war; and so forth (Armstrong, 2009, p. 138). Another approach is an example given by L.Campbell, Campbell, Dickinson, in the text book, Educational Psychology: Developing Learners, regarding a middle school teacher who used the piano to help two of her musically inclined students improve their spelling abilities. The students marked letters on the piano keys, andRead MoreFacilitating Learning and Assessment in Practice3273 Words   |  14 PagesAdventures of Huckleberry Finn, Arthur Miller’s The Crucible and Death of a Salesman, Bunyan’s Pilgrim’s Progress, Shakespeare’s MacBeth and Hamlet, and numerous examples of poetry by Whitman, Wordsworth, the Brownings, Poe, Dickinson, Donne, Frost, Burns, Sandburg, Longfellow, Hughes, Angelou, Cummings, Plath and others. A variety of English courses were available at my high school and I took most of them including Dramatic Literature, Fundamentals of Acting, Grammar and Usage, Creative Writing, Writing Lab

The Importance of Self Care for Health and Stress Management

IMPORTANCE OF SELF CARE FOR HEALTH AND STRESS MANAGEMENT Many of us have so many responsibilities in life that we forget to take care of ourselves. And while it’s hard to prioritize something like taking a bath when you have so many other priorities in life, self care is an important aspect of stress management. A massage, soak in the tub or other forms of pampering revitalize you inside and out. And taking time out to treat your body like the temple it is has other benefits: Self Care and You Physical Health: While self-pampering doesn’t always lead to major improvements in overall health the way healthy diet and exercise do, the relaxation you get from it can trigger the relaxation response, which can prevent chronic stress from†¦show more content†¦Time Alone: While different people have varying degrees of introversion and extroversion, having some time along is important for most people’s functioning. When you’re relaxing by yourself, it’s much easier to slip into a state of quiet meditation, enjoy some self-reflection, or let your problems work themselves out in the back of your mind, without taking all of your focused concentration. Soothing Feelings: Giving your body some special treatment is a natural way to relieve stress. Other than keeping your skin soft and your body in good repair, spa-related activities like massage and warm baths have been known to sooth even small colicky babies like nothing else. Such activities continue to be effective tools for relaxation as we get older, but we sometimes forget to utilize them. Once you’ve decided it’s time to start nurturing yourself and your body with some spa treatments, be sure to block off some time where you won’t be interrupted. Then you can put on some soothing music, and try some or all of the following suggestions: ï‚ · Take a Bath: Get out the bubbles, oils and scented soaps, and soak until you’re wrinkled. ï‚ · Deep-Condition Your Hair: While you’re in the tub, put on a deep-conditioning treatment for your hair, and let it work as you relax. ï‚ · Deep-Clean Your Pores: With a nice clay masque, you can draw impurities out of your skin and stress out of your system. ï‚ · Care For Your Feet: After you soak your feetShow MoreRelatedAnnotated Bibliography on Stress1762 Words   |  7 Pagesdefinitions of stress and how to cope with it, known as stress management. Stress affects health in a number of ways. It is defined by James (2011) as pressure or tension that comes in many shapes and forms and furthermore the body and mind in particular reacts psychologically and even emotionally. How Stress Affects Health This can affect how an individual feels, think and behave. Signs and symptoms can include sleeping problems, loss of appetite and difficulty concentrating. Stress can usually causeRead MoreInformal Caregivers : An Informal Caregiver1654 Words   |  7 Pagesmillion caregivers have provided unpaid care to an adult or child in the last 12 months† (Population, 2014). They also state that â€Å"the value of services provided by informal caregivers has steadily increased over the last decade, with an estimated economic value of $470 billion in 2013, up from $450 billion in 2009 and $375 billion in 2007† (â€Å"Population,† 2014). With informal caregivers providing a large amount of valuable services it is the duty of all health care professionals to provide resourcesRead MoreExploring the Therapeutic Effects of Yogic Techniques for Stress Management1284 Words   |  5 Pagestechniques for stress management†. I choose this topic because I am particularly intere sted in stress and anxiety-related mental and physical disorders with the use of yogic techniques. I also choose this topic as little is known about the beneficial effects of a yoga practice and self-care as an alternative to medication interventions. Within the area of Social Care, the use of yogic techniques can be extremely beneficial through creative approach for both service users and social care workers. TheRead MoreThe Effects Of Mindfulness Interventions On Health Care Professionals And College Level Students1543 Words   |  7 PagesLiterature Review In the area of health care professionals and college level students, there is evidence supporting increased stress in these populations. While these are very busy lifestyles, it is important for these individuals to engage in self-care techniques to reduce stress, which in turn could increase emotional health, physical health and life satisfaction. Research supports mindfulness practices used with students and healthcare professionals decreases perceived stress, anxiety and increases lifeRead MoreA Short Note On Diabetes And Mexican Immigrants1251 Words   |  6 PagesIncreased Diabetes in Mexican Immigrants Health Problem Introduction The foundation of the United States was built on migration. Every year new immigrants are coming into the country. Grieco et al. (2010) stated that in 2012 there were 11.7 million immigrants from Mexico living in America. Diabetes among Mexican immigrants have been increasing over the years, and now considered the highest risk group of getting diabetes (Barcellos, Goldman, Smith, 2012; O’Brien, Alos, Davey, Bueno, Whitaker,Read MoreHow Nurses Can Improve Self Care Maintenance With Pets And Sleep1412 Words   |  6 PagesHow Nurses can Improve Self-Care Maintenance With Pets and Sleep There is no denying that the profession of nursing is considered challenging. From the first day of nursing school, throughout their career, nurses are told how difficult, yet rewarding, their chosen profession is. The care, consideration and work ethic that goes into any medical profession is evident, but with nursing there’s seems to be a little more. Whether it be the fact that nurses have more interaction with the patients, orRead MoreNot Enough Sleep For Nurses Case Study786 Words   |  4 Pagesexposure to self-sacrificial tasks and less recovery time, nurses are also prone not only with stress/sleep-related disorders but also to compassion fatigue. Hence, without effective self-care management and adequate support, Lanier (2017) stated that over a period of time, nurses tend to be apathetic to their patients and lose their interest in their job. Relatedly, when leaders do not acknowledge this problem and intervene, they eventually suffer from poor quality of patient care, less productivityRead MoreThe Importance Of The Biopsychosocial Model : Diabetes1351 Words   |  6 Pages The Importance of the Biopsychosocial Model: Diabetes Nicolle Steiner Patient Interview Mercy College Professor Cashin October 6, 2017 Abstract: For many years the biomedical approach has been the golden standard in healthcare, but this approach lacks many important factors. While the biomedical approach takes into consideration the biological aspect of a disease, it fails to address the importance of psychological and social factors when treating a patient. This paper comparesRead MoreAging Parents Of Adults With Serious Mental Illness718 Words   |  3 Pagessevere mental illness, or SMI, throughout the majority of the child’s life. The amount of care provided to adults with SMI by their aging parents is so substantial that if parental caregivers stopped providing care, public programs could never handle it. The author of this article wanted to put more focus on assisting the aging caregiver population, increase their emotional well-being, and lower their stress burden through the use of a social work home-based intervention program. In the pilot studyRead MoreNurses Should Not Service Excellence Without Compromi sing Their Welfare1404 Words   |  6 PagesEvery health professional has a legal obligation to patients. Nurses as part of the health care team share an important role in the quality and safe delivery of patient care. They have the major responsibility for the development, implementation and continuous practice of policies and procedures of an organisation. However, nurses should deliver service excellence without compromising their welfare. Compassion fatigue (CF) experienced by nurses possessed major risk factors for poor quality of care

Julia Hopkins Rosen Publishing Group

Question: Write an essay on Julia Hopkins. Answer: Julia Hopkins is an analyst who studies communication and alliance with respect to the health care teams. She gave a presentation of forty minutes concerning the ways by which the healthcare teams share information as well why it matters. Her main points were as follows: The majority of errors in health care are due to failures of communication rather than clinical errors. We educate and review medical professionals based on theirindividualcapability, however individuals need to work efficiently as part of a health care team to offer eminence patient care. We should construct learning and evaluation practices corresponding with the intricacies of communication on the teams of health care teams. Her presentation was appealing as quality health care is a widespread concern for everyone, despite of whether we are providers of health care or patients. The technique of storytelling, she utilized was very efficient, because she built each up gradually, diverging from the description to enlarge on key points as they occurred (Chochinov et al., 2013). I chose to speak regarding Steve Jobs. The particular speech I wish to share is a speech delivered as a Commencement Address at Stanford University on June 12, 2015. It is about 14 minutes long. We may possibly discover it with subtitles. What instantly caught my attention was that his second sentence in his speech was the never graduated from college. That was the hook that made me stick around and listen to what he had to say. He also went on to say that he was there to share 3 stories. That laid the exact anticipation to what was coming In this presentation here is what I suppose make his delivery remarkable: - A well-built opening; - Easy conventional structure; - the Rule of Three; - affluent figures of verbal communication; and - a recurring theme of birth/bereavement/reincarnation (Shea, 2012).. References Chochinov, H. M., McClement, S. E., Hack, T. F., McKeen, N. A., Rach, A. M., Gagnon, P., ... Taylor Brown, J. (2013). Health care provider communication.Cancer,119(9), 1706-1713. Shea, T. (2012).Steve jobs and apple. The Rosen Publishing Group.

Coca-Cola Bottle Object Analysis Essay Example

Coca-Cola Bottle: Object Analysis Paper Coca-Cola Bottle: Object Analysis The Coca-Cola logo is a very recognisable logo, when people think of the colours red and white they instantly think of Coca-Cola. It is famous world round. This month it will be celebrating its 125 year anniversary. Therefore, I thought Coca-Cola would be a good contemporary piece of text from packaging to examine. There were different size bottles, in different shapes made out of plastic and glass and also coke cans are available too. I picked the Coca-Cola plastic bottle and I will conduct an object analysis of the bottle, I will research the typeface used on the logo and the other typefaces used on the bottle. I will look at previous typefaces used by the brand and the history behind the typeface and the influence the typeface has. The Coca-Cola bottle is a clear bottle with a dark brown liquid in it, as you can see in fig. 1. When you shake it, it gets fizzy which means it is a fizzy drink. It has a red plastic band at the centre stuck on the bottle with writing on it, which gives information about the product. We will write a custom essay sample on Coca-Cola Bottle: Object Analysis specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Coca-Cola Bottle: Object Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Coca-Cola Bottle: Object Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The band can be easily removed. There is a red lid at the top of the bottle where it can be opened. It can be opened by using your hand to twist it and the lid comes off and can be closed by putting the lid back on. On the lid, it has the Coca-Cola logo and an arrow saying â€Å"open by hand†. On the red band at the front of the bottle is the Coca-Cola logo, it is in white script writing on a bright red background. At the back of the band it tells you the size which is 500ml, the ingredients, the nutrition information, the bar code and the logo again but this time is going vertical and is smaller. You can see this in fig. 5. and fig. 6. It size of the bottle is 24cm in height and the width is 6cm at the largest part. It is narrow at the top, it is 2cm. It has to be narrow so it can fit into a persons mouth to drink out of it. The bottle is round, it is a contour bottle and it can roll and it is out of strong plastic. The typeface used, known as Spencerian script, was developed in the mid 19th century and was the dominant form of formal handwriting in the United States during that period. (Logoblog. 2010) The Coca-Cola logo was first published in the late 19th century. The trademarked Coca Cola was a suggestion given by Coca Cola inventor John Pembertons bookkeeper Frank Robinson. Frank Robinson, the man who named the drink, provided the distinctive script (Pendergrast, 1993), Being a bookkeeper, Frank Robinson also had excellent penmanship. Cokes bookkeeper Frank Robinson was likely trained in business and penmanship at a Spencerian school.. (Power, 2010) It was he who first scripted Coca Cola into the flowing letters which has become the famous logo of today. Its called Spencerian script, after the man who invented it, Platt Spencer. Power, 2010) It became the world’s best known trademark and has appeared on all containers of Coca-Cola, beginning with the Hutchinson bottle around 1900. (Dean, 2010). The type at the back of the bottle is sans-serif and it is all in capital letters. It is all in white writing; it looks very similar to the Helvetica typeface. It is small but clear to read as the back has important information for the consumer . The Coca- Cola bottles has changed throughtout the years. Coca-Cola was sold in bottles for the first time on March 12, 1894. The original bottles were Biedenharn bottles. There have been countless variations in Coca-Cola packaging- before and after the introduction of the classic contour bottle in 1916. (Dean, 2010), The now famous Coca-Cola bottle, called the contour bottle within the company, but known to some as the hobble skirt bottle, was created by bottle designer Earl R. Dean. In 1915, the Coca-Cola Company launched a competition among its bottle suppliers to create a new bottle for the beverage that would distinguish it from other beverage bottles. a bottle which a person could recognize even if they felt it in the dark, and so shaped that, even if broken, a person could tell at a glance what it was. In 1970, Coca- Cola test marked the world’s first plastic beverage bottle for carbonated beverages. (Dean, 2010). Today, the contour Coca-Cola bottle is one of the most recognised packaging. The Coca-Cola logo, like the brand itself, is recognised world-wide. It is a classic design with white c urvy text on a bright red background. Something would be missing if an ad for Coca-Cola didn’t include the curvy Coca-cola typeface or the sharp, clean serifs. (Hutchinson, 1986) . The characteristic design with a white swirl and a curvy style gives the youth spirit. The white swirl beneath the fonts not only gives it a unique feature but also highlights its simplicity. The only two colours used in the Coca-Cola logo are red and white. When you think Coca-Cola the colour red accompanies your thought but when you think of the colour red, you don’t necessarily think of Coca-Cola. (Mokhonoana, 2009). The red and white coloured scheme in the Coca-Cola logo was kept simple and attracts the younger audience. The Coca-Cola logo is the same classic design today as it was since the late 19th century. Over the time it kept the same Spencerian typeface but changed the shades of red. Originally in the 1900s it was black writing on a white background. Coca-Cola was first served in 1886 and even then, the first official logo of Coca-Cola was not the script logo. It first appeared in the â€Å"Atlanta Journal Constitution† in 1886 as both a slab serif and chunky sans serif . It has been so successful other rival brands have tried copy them such as Pepsi. In respect to  competition,  colour is mainly used to differentiate a brand from its competitors rather than communicate. (Mokhonoana, 2009) Its competition Pepsi is always changing its logo. Between 1898- 1940 Pepsi was called Pepsi was called Pepsi-cola and it was logo looked very similar to coca-Cola. It was red and white and had the same script style. In 1962, Pepsi completely ignored the script and got a whole new identity. When Pepsi changed their packaging from red to blue in 1998 to distinguish their brand from their main competitor. A decade later and I doubt many people can remember that Pepsis packaging used to be predominantly red. (Wadsworth, 2009) The meaning behind the typography was too have a logo that was originally and distinctive and I think Coca-Cola has achieved in that. The Spencerian Script is a handwriting typeface so it is original and it is personal, the Coca-Cola logo is like a signature. Coca-Cola is for everyone at any age, people both young and old enjoy the fizzy drink. The Coca-Cola Company when advertising, has a primary target market of those who are 13-24, and a secondary market of 10-39.. Coca-Cola main objective is to supply everyone with their favourite drink and to satisfy the consumer needs and wants. In Conclusion, Coca-Cola is a simple, easily recognised logo and bottle. It is well established. Both Coca- Cola and Pepsi have their identity now. The Coca-Cola hasn’t had a major changes and I feel the typeface works very well for the company. I don’t feel the company needs to change its typeface, colours or bottle design any time soon. Reference List Coca-Cola Logo(2010), available: http://www. logoblog. org/coca_cola_logo. php/ [accessed 3rd May 2011}   Dean. N. L, (2010) The Man Behind the Bottle, Xlibris Corporation, United States of America. Hutchison, E (1986) Writing for Mass communication, Longman Mokhonoana, M. (2009) Can a brand really own a certain colour? 02/19, available: http://mokokoma. co. za/can-a-brand-really-own-a-certain-colour/ (accessed 4th May 2011) Pendergrast, M, (1993) For God, Country and Coca-Cola: The Unauthorized History of the Great American Soft Drink and the Company That Makes it, Basic Books, New York Power, M (2010) Spencerian Script, available http://meganpower. blogspot. com/2010/09/spencerian-script. html [accessed 2nd May 2011] Wadsworth, C. (2009)Brand Colour How Important is It? 07/01, available: http://ezinearticles. com/? Brand-ColourHow-Important-is-It? id=2553876 (accessed 18 March 2011)

Kelvin, Celsius, Fahrenheit - Conversion Table

Kelvin, Celsius, Fahrenheit - Conversion Table You probably dont have a thermometer that has Kelvin, Celsius, and Fahrenheit all listed, and even if you did, it wouldnt be helpful outside of its temperature range. What do you do when you need to convert between temperature units? You can look them up on this handy chart or you can do the math using simple weather conversion equations. Temperature Unit Conversion Formulas Theres no complicated math required to convert one temperature unit to another. Simple addition and subtraction will get you through conversions between the Kelvin and Celsius temperature scales. Fahrenheit involves a bit of multiplication, but its nothing you cant handle. Just plug in the value you know to get the answer in the desired temperature scale using the appropriate conversion formula: Kelvin to Celsius: C K - 273 (C K - 273.15 if you want to be more precise) Kelvin to Fahrenheit: F 9/5(K - 273) 32 or F 1.8(K - 273) 32 Celsius to Fahrenheit: F 9/5(C) 32 or F 1.80(C) 32 Celsius to Kelvin: K C 273 (or K C 271.15 to be more precise) Fahrenheit to Celsius: C (F - 32)/1.80 Fahrenheit to Kelvin: K 5/9(F - 32) 273.15 Remember to report Celsius and Fahrenheit values in degrees. There is no degree using the Kelvin scale. Temperature Conversion Table Kelvin Fahrenheit Celsius Significant Values 373 212 100 Boiling point of water at sea level 363 194 90 353 176 80 343 158 70 333 140 60 56.7C or 134.1F is the hottest temperature recorded on Earth at Death Valley, California on July 10, 1913 323 122 50 313 104 40 303 86 30 293 68 20 Typical room temperature 283 50 10 273 32 0 Freezing point of water into ice at sea level 263 14 -10 253 -4 -20 243 -22 -30 233 -40 -40 Temperature where Fahrenheit and Celsius are equal 223 -58 -50 213 -76 -60 203 -94 -70 193 -112 -80 183 -130 -90 -89C or -129F is the coldest temperature recorded on Earth at Vostok, Antarctica, July 1932 173 -148 -100 0 -459.67 -273.15 absolute zero References Ahrens (1994) Department of Atmospheric Sciences, University of Illinois at Urbana-Champaign World: Highest Temperature, World Meteorological Organization, Arizona State University, retrieved March 25, 2016. World: Lowest Temperature, World Meteorological Organization, ASU, retrieved March 25, 2016.

Training and development Essay Example | Topics and Well Written Essays - 2250 words

Training and development - Essay Example The supervisors who are not a part of the HRD department have a definitive role to play within the midst of things. This is because these supervisors and managers must comprehend how they can bring in the much required value for the sake of the organization and what kind of initiatives they need to deploy to extract the best possible returns for it in the long run. The supervisors and managers therefore have a responsibility to look after the needs and aspirations of the employees who work under their aegis and are trying their utmost to give in the best, on a proactively consistent basis. The training realms within any organization remain significant in entirety because the training modules teach so much more than merely training the employees. They tell them the basics related with conducting their respective chores, tasks and undertakings. They also dictate the exact basis through which work processes get manifested in entirety. What is even more significant is an understanding th at the supervisors and managers play their necessary roles at inculcating the kind of training that is needed by the organization in essence. The HRD department is therefore dependent on the supervisors and managers but what is ambiguous is the fact that these supervisors and managers are not a part of this HRD philosophy at all. ... The training procedures are important to ascertain because these take into consideration the aspects of inculcating the true spirits of the organization on to the employees who remain significant during such undertakings. The supervisors and managers need to come out of their related realms to make sure that the employees are on track and are able to complete their jobs in a proper way. This is so needed because this will ensure complete smoothness amongst the employees as far as the work ethos are concerned, and the manner under which success can be achieved at the end of the day. Also the list of responsibilities within such understandings comprise of providing lectures and undertaking workshops which have a long term commitment with the employees, who will go out there and produce results for the organization that will be long standing and have a direct effect on the organization’s measures and ethos. The HRD philosophy is therefore an important barometer for knowing how th ings shape up within organizations and how the supervisors and employees will pay their due role within the thick of things. The supervisors and employees therefore devise ways and means through which their training procedures would be transferred to the employees in an unambiguous and most direct way. This would enable the employees to feel empowered and their work domains would be safely undertaken. The HRD department gets aligned with these supervisors and employees who are essentially not a part of the same, but are made to give in their best because the organizational values hold significance for them and this has a lot of bearing on the employees’ professional realms as well. The employees learn to remain motivated within their ranks

How can we understand power in politics Research Paper

How can we understand power in politics - Research Paper Example This brings a sharp contention between those who try to understand the sociology behind these behaviours and the political scientists who do not believe and recognize that power can be held. Power in politics is viewed as either held or diffuse and unpredictable. Power is something that is beyond just an aspect of being violent. It has a lot to do with the influence over the people compared to being violent and aggressive despite the two components prevailing in politics. According to Hannah Arendt in her essay ‘On Violence’, there is a clear distinction between the concept of power and violence. Most of the modern theorists have developed arguments that have linked violence with excessive demonstration of power, but Arendt dispels this notion by pointing out that two aspects are not comparable. In fact, she points out that they are directly opposed. The first point that comes out clearly from the arguments raised is that power emanates from the will of the majority and cannot be coerced or influenced by violence in achieving its results. What happens is that the voluntary decision by the people prevails. In case violence is used to capture power, the same shall prevail in losing the power. Bureaucratic regimes are potential sources of violence because they attempt to distance themselves from the people that placed them in the powerful dockets. The missing links with the people stirs up a revolution and the ultimate result is violence (Arendt 42- 46). Another point of view is that power is pervasive and dispersed. It has been argued by some quarters of theorists that the people or groups hold power. Contrary to this view, Michael Foucault, a postmodern theorist observes that power cannot be localized, it can come from anywhere and it is everywhere. He continues to argue that power in politics is constituted through certain aspects of knowledge that is obtained in some scientific truth. It is apparent that every society comes with its version of tru th that is shaped by the political and economic ideologies, the media and the education system that is in place. This means that despite the perception that some have taken power as oppressive, coercive and with negativity, there is positivity and productivity thereof. Foucault’s view agrees with that of Arendt by demonstrating that generalizing power in politics in the bad light of negativity, oppression, violence and coerciveness is not right (Foucault 777-790). Power is capable of presenting social discipline among the individuals and adherence to set regulations. It is not true that a subject will adhere to what is required of them just because power is exercised over them. At times, use of power demonstrates rebellion among the subjects. People have learnt how to behave rightly not because they are forced or coerced to do so. Power transcends politics and is more of a social issue; Foucault states that this is the reason why when revolutions occur they do not significant ly influence the social order. Politics have several closely related factors; these are power, influence, control and authority. These aspects are often confused but power presents a lot of ambiguity in its understanding. According to Andreas Hillgruber power has a lot to do with influence over people, he notes ‘

Indian Premier League Marketing Case Study

Indian Premier League Marketing Case Study Cricket is just one of those many sports which was conceived by the English and perfected by the world; the Indian Premier League is just an extension of this phenomenon. The Twenty 20 format was invented in England in 2003 but it really took off when the master strategist that is Lalit Modi took it upon himself to take this format a step higher into crickets first franchise based sports event. In late June 2007 Lalit Modi who was then Vice-President of the Board of Cricket Control for India spoke to Andrew Wildblood of the International Management Group (IMG), a company with a vast experience in the whole area of sports management. IMG and Lalit Modi then sat down to discuss this model and finally came up with the idea that is the IPL in its current format. The idea behind creating city based teams was based on the model present in sports in US and UK. IMG designed the IPL after an intensive study of the primary sporting leagues around the world such as the NHL, NBA, NFL and EPL. They examined the theoretical models and also the result and impact of each of these leagues before arriving at the final blueprint. As in most other areas, there were at least as many learnings from the shortcomings and weaknesses as there were in the strengths and benefits mapped to the individual market contexts. What has finally emerged as the IPL design is one that has been meticulously refined to work for cricket.The league structure has been modeled so as to flourish in the uniquely Indian context, and drive the development of grassroots talent in Indian cricket. The idea had all the ingredients to be a success. The best cricket players of the world, fans from around the world and a dollop of glamour due to the presence of Bollywood celebrities, corporates and Indian politicos. The IPL was the first of its kind sports extravaganza of its kind, prior to this India has been fed a steady diet of 50 overs and test cricket. This kind of model which is common in the west but a first of its kind in India provided many new avenues for all the stakeholders. The grand old game of Cricket has undergone several makeovers in its history. Test cricket was followed by 60 over one dayers which later became 50 overs. The all white strip of the 70s gave way to the colored clothing and day-night matches of the Kerry Packer era. The Twenty 20 format which originated in England was devised to bring back the crowds in English County Cricket. The game in England was going through a major crisis and the introduction of T20 was instrumental in bringing a much needed dose of excitement in the game. Once again English were left to marvel as the sport they had created in their own backyard was spun into the Great Indian Tamasha by Lalit Modi and his comrades. Commercialization of IPL: Indian Premier League (IPL) has defined a new set of paradigm to do business in the Indian landscape. This was bound to happen someday, looking at the craze for the cricket in this country. IPL is not a yet another cricket extravaganza but an event where money is spun around with many different angles and huge stakes are involved in it. IPL has corporatized cricket in a unique way. It has added a new dimension of marketing and branding the sport in India. IPL is a business which has big economy of scale. India has seen the success of different businesses and the organizations or entrepreneurs running them and now it is the turn of IPL. Overall IPL itself has become a big brand under the leadership of Top management and it is a matter of interest that how it has been done as compared to the failure of its rival league ICL. The Value Positioning of IPL is Fast and Quick Entertainment Which has its own pros and cons according to the test and 50-50 Over Cricket Fraternity. The Making of the Franchises: The biggest USP of the Indian Premier League is that, here the teams are run and managed by various corporate houses or Bollywood celebrities. The owners of the teams went through a bidding procedure to buy the teams and after that, the cricketers were also put up forauction. The managements of the teams took part in the auction and bid for their desired cricketers, with a view to make their team the strongest one among all others. Cricketers from around the world, including the Indian cricketers were put up for auction. The BCCI actually followed the format of England`s most popular football event, the Barclays English Premier League (EPL) for governing the rules and regulations of the Indian Premier League (IPL). Right from the ownership of the franchises to the games themselves, IPL saw an exciting cocktail of Cricket, Bollywood and Business Barons. The people involved in buying these franchises were the whos who of Bollywood and Indian Business Houses.The winning  bidders  for the eight  franchises  were declared on 24 January 2008.   The total base price for the auction was US $400 million but the auction went on to fetch US $723.59 million.On March 21, 2010,  Pune  and  Kochi  were unveiled as the two new franchises for the fourth edition of the Indian Premier League. The base price this time around was $225 million. While Pune was bought by Sahara Adventure Sports Group for $370 million, the Kochi franchise was bought by Rendezvous Sports World Limited for $333.3 million. The process was to have been completed on March 7 but was postponed by two weeks after many bidders and the  BCCI  objected to stiff financial clauses. The second franchise auction fetched total $703 million. This auction brought a lot of attention towards the IPL for the alleged involvement of Union Cabinet Minister ShashiTharoor . His involvement in trying to tip the scales in the favor of a particular consortium created much furore in the media Open Auction for Individual Players: Highest bidder becomes the buyer. Each player has a base annual fee which is on a pro-rata basis depending on his availability. Each IPL franchise has a max limit to spend on bidding for players. Franchise Owner(s) Captain Price (USD) Price (Rupees) Mumbai Indians Mukesh Ambani  (Reliance Industries) Sachin Tendulkar $ 112.9 m Rs. 441 Cr Royal Challengers Bangalore Vijay Mallya  (UB Group) Anil Kumble $ 111.6  m Rs. 440 Cr Deccan  Chargers Deccan Chronicle  (Venkat Ram Reddy) Adam Gilchrist $ 107.0   m Rs. 422 Cr Chennai Super Kings India Cements  (N.Srinivasan) Mahendra Singh Dhoni $ 91.90 m Rs. 359 Cr Delhi Daredevils GMR Group( G.M Rao) Gautam Gambhir $ 84.0 m Rs. 331 Cr Kings XI Punjab Ness Wadia  (Bombay Dyeing),  Priety Zinta, Mohit Burman (Dabur) and Karan Paul (Apeejay Surendera Group) Kumar Sangakkara $ 76.0 m Rs. 300 Cr Kolkata Knight Riders Red Chillies Entertainment  (Shahrukh Khan,  Gauri Khan,  Juhi Chawlaand  Jai Mehta) Saurav Ganguly $ 75.1 m Rs. 296 Cr Rajasthan Royals Emerging Media (Lachlan Murdoch, A.R Jha and Suresh Chellaram), Ultra tech cements, Shilpa Shetty, Raj Kundra Shane Warne $ 67.0 m Rs. 264 Cr Pune Sahara Adventure Sports Group TBD $ 370 m Rs. 1702 Cr Kochi Rendezvous Sports World Limited TBD $ 333.3 m Rs. 1533 Cr Economics of IPL Television rights and sponsorships: The IPL is predicted to bring the BCCI income of approximately  US$1.6 billion, over a period of five to ten years. All of these revenues are directed to a central pool, 40% of which will go to IPL itself, 54% to franchisees and 6% as prize money. The money will be distributed in these proportions until 2017, after which the share of IPL will be 50%, franchisees 45% and prize money 5%. The IPL signed up  Kingfisher Airlines  as the official umpire partner for the series in a  Rs.  106 crore (1.06 billion) deal. This deal sees the Kingfisher Airlines brand on all umpires uniforms and also on the giant screens during  third umpire  decisions Television rights: On 15 January 2008 it was announced that a consortium consisting of  Indias  Sony Entertainment Television  network and  Singapore-based  World Sport Group  secured the global broadcasting rights of the Indian Premier League.  The record deal has duration of ten years at a cost of US $1.026 billion. As part of the deal, the consortium will pay the BCCI US $918 million for the television broadcast rights and US $108 million for the promotion of the tournament.  Ãƒâ€šÃ‚  This deal was challenged in the Bombay High Court by IPL, and got the ruling on its side. After losing the battle in court,  Sony Entertainment Television  signed a new contract with BCCI with  Sony Entertainment Television  paying a staggering  Rs.  8700 crores for 10 years. Sony-WSG then re-sold parts of the broadcasting rights geographically to other companies. Below is a summary of the broadcasting rights around the world. On 4 March 2010 ITV announced it had secured the United Kingdom television rights for the 2010 Indian Premier League. ITV will televise 59 of the 60 IPL matches on its ITV4 free to air channel. Sony charges Rs 4-5 lakh per 10 seconds, (top soaps charge Rs 1.5 lakh per 10 seconds). According to Television Audience Measurement (TAM), the average Television Rating Points (TRP) of the first 14 matches in Season 1 was 4.97; in Season 2 it was 4.52, and in Season 3 its grown to 4.69. If IPL-1 reached 77 million people in the first 14 matches, IPL-2 went to 96 million and IPL-3 is at 108 million. The ratings have also raised team earnings. Winning Bidder Regional Broadcast Rights Sony/World Sport Group Global Rights,  India ONE HD Free-to-air HD and SD television in  Australia. Owned by Network TEN. Sky Network Television New Zealand  broadcast rights PCCW Hong Kong  broadcast rights, broadcast on Now Sports. StarHub Singapore  broadcast rights, broadcast on Cricket Extra. Astro Malaysia  broadcast rights on Astro Box Office Sport. SuperSport South Africa,  Central Africa  and  Nigeria  broadcast rights. Arab Digital Distribution Middle East  broadcast rights on ADDs  CricOne. Broadcast to  United Arab Emirates,   Bahrain,   Iran,   Iraq,  Jordan,  Kuwait,  Lebanon,   Oman,  Qatar,   Palestine,  Saudi Arabia,  Syria,  Turkey, Algeria,  Morocco,  Tunisia, Egypt, Sudan,  Libya  and  Nigeria. GEO Super Pakistan  broadcast rights Willow TV Rights to distribute on  television,  radio,  broadband  and  Internet, for the IPL in North America. DirecTV United States  Exclusive broadcast rights on Cricket Ticket. Asian Television Network Canadian  broadcast rights. Aired on Pay-per-view channel. Aired on  XM Radios ATN-Asian Radio  as well. Sports Max Caribbean  broadcast rights. ITV United Kingdom  broadcast rights, broadcast on  ITV4. Sponsorships: Indias biggest property developer  DLF Group  paid US$50 million to be the title sponsor of the tournament for 5 years from 2008 to 2013.Other five-year sponsorship agreements include a deal with motorcycle maker Hero Honda worth $22.5-million, one with PepsiCo worth $12.5-million, and a deal with beer and airline conglomerate Kingfisher at $26.5-million. Revenue and Profits: The UK-based brand consultancy, Brand Finance, has valued the IPL at $4.13 billion in 2010.  It was valued at U$2.01 billion in 2009 by the same consultancy. There are disputed figures for the profitability of the teams. One analyst said that four teams out of the eight made a profit in 2009.]While the London Times said that all but  Kings XI Punjab  made a profit. In 2010, the IPL expects to have 80 official merchandising deals. It has signed a deal with  Swiss  watchmaker Bandelier to make official watches for the IPL. Official IPL applications: DCI Mobile Studios (A division of Dot Com Infoway Limited), in conjunction with Sigma Ventures of  Singapore, have jointly acquired the rights to be the exclusive Mobile Application partner and rights holder for the Indian Premier League cricket matches worldwide for the next 8 years (including the 2017 season). Recently, they have released the IPL T20 Mobile applications for  iPhone,  Nokia  Smartphonesand  Blackberry  devices. Soon it will be made available across all other major Mobile platforms including the  Android,  Windows Mobile,  Palm   others. How Does IPL make Money? Auction of broadcasting rights. Title sponsorship and corporate sponsorship. Sale of Tickets (20% allocated to IPL). Auction of Franchisee rights. Official Umpires sponsorships. How is the Income Distributed? Share of the broadcasting money with franchisees. Share of the sponsorship money with franchisees. Share of ticket money with franchisees. Inauguration expenses. Prize Money. Sources of Income for an IPL Franchise (ROI) Share in revenue from the broadcasting rights. Share in the sponsorship money. Share in revenue from the sale of tickets. Revenue from In-stadium Advertising. Sale of Players to other franchise. Revenue from own sponsorship and corporate sponsorship. How is the franchise income distributed? Franchisee fees: 10% of the total franchisee costs every year to IPL. Players cost. Match fees and Inauguration expenses. Rent of Stadium. Marketing and promotional cost. Fees for coaches, physiotherapists and other members. Administrative cost. Franchisees can earn profit in IPL as Team owners get 80% of broadcast revenues, 60% of sponsorship revenues, 100% of team sponsorship revenues, 80% of ticket revenues, 87.5% of all merchandising revenues, and 100% of all hospitality revenues. Brand Finance, which came out with IPL brands latest valuation at $ 4.13 billion, said that the brand alone has risen significantly, providing tremendous economic value to its owner, BCCI. Although the English Premier League is valued much higher at $12 billion, the IPLs valuation has risen above $4 billion in just three years, Brand Finance pointed out. Indian Premier League would generate revenue of $1 billion this season, thanks to huge fan following across the globe, attracting a large number of advertisers. Indian Premier Leagues brand value has more than doubled to $4.13 billion (over Rs 18,000 crores), while Chennai Super Kings has emerged the most valued franchise this year, says a study. Ranked fourth last year, Chennai Super Kings led by MS Dhoni has moved to number one with a valuation of $48.4 million, followed by Shahrukh Khan-owned Kolkata Knight Riders ($46 million) and Shilpa Shettys Rajasthan Royals ($45.2 million). The valuation of teams pale in comparison to the IPL brand itself, which has more than doubled from last years $2.01 billion. The individual franchisees have also seen a fair amount of uplift in value since last year. Vijay Mallya-promoted Royal Challengers Bangalore is ranked fourth this year with a valuation of $41.9 million and is followed by Nita Ambani-owned Mumbai Indians ($40.8 million), Delhi Daredevils ($40.5 million), Kings XI Punjab ($36.1 million) and Hyderabad Deccan Chargers at the bottom with a valuation of $34.4 million. Consider this. Chelsea, one of the wealthiest, most powerful football clubs in Europe the Premiership giants, who were bought by Russian oligarch Roman Abrahmovic for  £140 million (Rs 966 crores) in one of the most high-profile takeovers in international sport in 2003, would appear a mid-table struggler if compared to the  £246.35 million (Rs 1,702 crores) Sahara splashed out to buy the Pune team. While it is almost certain that Rendezvous Sports pumping in money for a Kochi-based T20 franchise sounds the death knell for Keralas traditional favorite, football, at Rs 1,533 crores, the cricketing venture heads both Chelsea and Liverpool, which was taken over by US ice-hockey team owners George Gillett and Tom Hicks for  £219m (Rs 1,511 crores) in February 2007. It should be noted that seven seasons ago, the Russian oligarch was paying the amount he did for an established brand, one that was almost a century old, while the Indians paid these astronomical sums merely to gain entry into what is still a fledgling venture, which recently began only its third season. THIRD SEASON VALUATION: The crowds are swelling, with experts estimating a 25 per cent jump in gate money. In Season 1, higher-end ticket sellers like the Mumbai Indians and Delhi Daredevils earned Rs 15 crore each. Gate money for bigger franchises could hit Rs 20 crore this season. The gross revenues from gate money, television advertising and sponsorships on an IPL double-header day, industry experts say, could touch Rs 40 crore. Marketing Strategy: IPL The DLF Indian premier league is a concept sell. It is clearly observed that IPL is a perfect example of controversy marketing Strategies: Auctioning the franchisees. Auctioning the players participating in the IPL tournament. Advertisements on various TV and radio channels. Cheerleaders were one of the most important thing that is talked about, foreign girls attracted huge crowd. Worldwide telecast. Locations: the venue chosen for the cricket matches was a strategic choice of places which are named after franchisees, which helped attract people. Conflicts with some media partners and some other cricket boards again demanded the attention of people. Timing: IPL has shown its strategic application of intellect by choosing the evening time for the matches, which made people watch game comfortably. ICL: the rival ICL had been one of the reasons for the publicity and emergence of IPL. People started comparing the IPL ICL that caused the huge publicity for the IPL Opening ceremony gala, Live Concerts. Franchises taken by film stars like Shahrukh Khan, Pretty Zinta and JuhiChawlaetc are the center for attraction, which made some Bollywood stars come for the game. Use of models and Bollywood stars for anchoring and promotion of teams like Akshay Kumar for Delhi daredevils, Shahrukh khan for Kolkata Knight Riders. The commentators were not less than PROs, use of phrases that pleased sponsors and made them pay more. Example: for every six it was a DLF Maximum, for every special moment it was city moment of success. Advantages and Disadvantages Players: Advantages Disadvantages Earn at least Rs 80 Lakhs ($200000) or more per season on average. Due to the tight schedule of international cricket, Chances of injury lowers the tenure of career. Bonuses and Prize Money from Team owners. Neglecting other forms of cricket A great stage to show case skills and compete with the best in the world. Fast game. Stamina and patience to build an innings and bowl tirelessly to get wickets is lost. The top 4 highest earning international cricketers are Indians, with the captain, Mahendra Singh Dhoni, leading the way with annual earnings estimated at US$10m, Tendulkar at US$8m, Yuvraj and Dravid earning in excess of US$5m. Franchise: Advantages Disadvantages Using the cricket property to promote other businesses. Financial Loss if the IPL fails to take off. Prize money if the team wins. Franchises Pays the team and financial costs i.e. Cost of acquisition. They earn from the share in revenue from IPL. Promotional expenses have to be paid by franchises. They also pay the franchisee fee e.g. RCB has to pay $11.16m p.a. for 10 years. Sponsors: Advantages Disadvantages Spot rate charged from advertisers of IPL. Spot Rate may go down if any IPL season is not a blockbuster. Improves customer base. Too much reputation at stake tied to the fortunes of the franchise teams as a whole. Sponsors get branding and recognition. BCCI: Advantages Disadvantages The BCCI makes good money solely from the sale of TV rights, promotion and franchises. May forget to put efforts to promote other forms of cricket Domestic and Test Cricket. Got a great source of revenue. Viewers: Advantages Disadvantages Unlimited Masti and entertainment. Chances of family fights over Channel viewer ship. A great arsenal to make the case strong against the Saas Bahu fans in the family. Capital costs in terms of additional investment in television sets. A very good reason to increase productivity in office Return home by 8 pm.

Don’t Run With The Clock, Walk With The Sun :: Indians Native Americans Trading Essays

Don’t Run With The Clock, Walk With The Sun In the cross-cultural relationship between Navajos and Indian traders, trading incorporated separate economic philosophies. Navajo communal â€Å"share all goods† values clashed with the capitalistic economic philosophy of the traders. These differences did not sway the necessity for survival. Instead, it provided the genuine opportunity for Navajos and Indian traders to share conditions and familiarity of the area in which they lived in. Navajos distrusted the economic aspect of the trading system. The economic dissimilarity of both cultures did not become resolved, because of the ideology. The Navajos’ and Indian traders’ essential need to cope with the day-to-day interactions increasingly overshadowed such discrepancies and enabled Navajos and Indian traders to survive under the same Southwestern skies. 1998 oral histories reveal diverse economic philosophies and engage the voices of Navajos and Indian traders. The trading post provided the necessary space for the exchange of goods to pass daily. Carolyn Blair, who married a trader, Bradley Blair and worked side by side with her husband, recalls the interior of the trading post at Red Mesa. She described it as â€Å"a typical old-time trading post with the high counters, and things hanging from the roof, like saddles or, you know, the reins for the bridles and what not, pots and pans.† [i] Fran McNitt also described the interior with the high counter design, which gave the look of a, â€Å"bull-pen [used as] a place to stand, lean, squat or sit while in the process of trade, sociability, or reflection. On three sides were wooden counters eight inches to one foot higher and wider than store counters elsewhere; they were designed as barriers between customer and trader.† [ii] The â€Å"bull-pen† arena created a cultural barrier between Navajos and trader. This spatial arrangement of the trading post contributed to the e conomic â€Å"distrust† Navajos held toward Indian traders. By appearances, the trader’s well-stocked store gave the Navajo’s the clear impression they had amassed wealth and were not â€Å"sharing† it with the rest of the community. As merchant, pawnbroker, and arts and crafts dealer, the Indian trader linked the outside world to the Navajo reservation. Indian traders’ livelihood depended on well-stocked shelves with all the imaginable goods that were likely to sustain the community throughout the various seasons, like coffee, flour, tobacco, cloth, and wool for the Navajo community at large. An Indian trader had to win the trust of Navajos, in order for the day–to-day transactions to run smoothly.

Fables and Short Stories. the Fox and the Grape vs. a Pair of Tickets

Reading Fables and Short Stories Fables, parables and short stories all tell a story and all try to relay a meaningful message or moral. Fables tend to be shorter, use animals and clearly state the moral the author is trying to portray. Parables also tell a story and portray a message, but it basically illustrates a moral or religious lesson. Therefore, I guess it is safe to say that all parables can be fables but not all fables can be a parable. Short stories however tend to be a lot longer than a fable or parable and also use a lot of literary elements.These elements are plot, settings, point of view, characters, dialogue and others. In this essay, I will be talking about Aesop’s fable, â€Å"The Fox and the Grapes† and Amy Tan’s short story, â€Å"A Pair of Tickets. † I will try to explain the morals for each story and how the author portrays these morals. Aesop’s fable, â€Å"The Fox and the Grapes,† is a very short fable with a really bi g moral. It is simply a story about a famished fox trying to find food. He finally stumbles upon ripe grapes. However, instead of complaining that they are out of his reach, he concludes that they were inadequate and not good for eating.The reason this fable catches my attention is because I am amazed on how Aesop can put such an important moral in the fable by using a fox and grapes. Also, the fable is so short but also has such a big meaning. I believe there are many morals in the stories, such as, you can’t always get what you want. However, the main moral of this story, which is very clearly stated, is, â€Å"it is easy to despise what you can’t get† (Aesop 7). Since this fable is so short and has such a powerful moral, it is very easy to remember, making it very easy to retell. This fable also has such a hysterical plot twist and this is what makes it a great fable.The fox is supposedly so hungry but when he can’t reach the grapes, he all of a sudden is not hungry anymore and does not find the grapes appealing. This is why I think ‘plot twist’ is the most important part of a fable because it is when the moral is given to us. The short story, â€Å"A Pair of Tickets† by Amy Tan is about an American woman of Chinese descent who is struggling to accept her Chinese heritage. Jing-mei is the protagonist in this story and she is traveling to China with her father to meet her family and to understand her Chinese culture. The element that is most intriguing to me in this story is symbolism.I realize this when Jing-mei is on a train in China to go visit her family and it is so hot that the makeup on her face begins to literally melt off her face. â€Å"But I had not expected the heat in October. And now my hair hangs limp with humidity. I wear no makeup; in Hong Kong my mascara had melted into dark circles and everything else had felt like layers of grease. So today my face is plain, unadorned except for a thin mist of shiny sweat on my forehead and nose† (Tan 148). I believe the melting of the makeup symbolizes her acceptance of her Chinese heritage and is becoming a whole new person.It also symbolizes that she is growing up and finally realizing how important your heritage is to you and how it shapes the person you are. While Jing-mei is on this trip, I think she begins to realize that her family is more like her than she thought. When she meets her father’s family, her cousin Lili, she says, â€Å"I hold up the Polaroid camera, beckoning Lili with my finger. She immediately jumps forward, places one hand on her hip in the manner of a fashion model†¦ † (Tan 150). I think this is when she first realizes that maybe she isn’t that much different than her family in China.She probably thinks back at when she was younger and remembers that she had pose in the same manner her cousin Lili did. The other realization Jing-mei has that her family and China isn’t t hat much different than her and America is when she enters the hotel. â€Å"The hotel is magnificent. A bellboy complete with uniform and sharp-creased cap jumps forward begins to carry our bags into the lobby† (Tan 151). The hotels are as nice as she has most likely seen in America. She was most likely expecting a small hotel with nothing but a bed in the room. The hotel is also like a shopping mall with a bunch of shops in it.I believe all these things make Jing-mei realize she isn’t that different then the family she never knew and how important family is. In conclusion, Aesop’s fable, â€Å"The Fox and the Grapes, as well as Amy Tans short story, â€Å"A Pair of Tickets,† have a moral. Obviously, it is easier to find the moral in the fable, which is, it is easy to criticize something you can’t have. Howev11er, I believe the moral in â€Å"A Pair of Tickets,† is never lose sight of where you came from, always remember that family comes f irst and that you’re background and where you come from helps build your character.I don’t think it is wrong to reduce a short story to a simple ‘moral’ as one usually does in a fable or parable. I believe every writer writes his or her story to make a point or to teach a lesson. I think the writer is happy when the reader learns a lesson from his or hers stories. When writers use plot, setting, characters, or other literary elements, I believe they do this to paint a clearer picture for the reader so the reader can really understand the moral the author is trying to relay through the story.

So How Does a Jet Engine Work

Jet engines move the airplane forward with a great force produced by a tremendous thrust, which causes the plane to fly very fast. The technology behind how this works is nothing short of extraordinary. All jet engines, which are also called  gas turbines, work on the same principle. The engine sucks air in through the front with a fan. Once inside, a compressor raises the pressure of the air. The compressor is made up of fans with many blades and attached to a shaft.  Once the blades compress the air, the compressed air is then sprayed with fuel and an electric spark lights the mixture. The burning gases expand and blast out through the nozzle at the back of the engine. As the jets of gas shoot out, the engine and the aircraft are thrust forward. The graphic  above shows how the air flows through the engine. The air goes through the core of the engine as well as around the core. This causes some of the air to be very hot and some to be cooler. The cooler air then mixes with the hot air at the engine exit area. A jet engine operates on the application of Sir Isaac Newtons  third law  of physics. It states that  for every action, there is an equal and opposite reaction. In aviation, this is called thrust. This law can be demonstrated in simple terms by releasing an inflated balloon and watching the escaping air propel the balloon in the opposite direction. In the basic turbojet engine, air enters the front intake, becomes compressed and is then forced into combustion chambers where fuel is sprayed into it and the mixture is ignited. Gases which form expand rapidly and are exhausted through the rear of the combustion chambers. These gases exert equal force in all directions, providing forward thrust as they escape to the rear. As the gases leave the engine, they pass through a fan-like set of blades (turbine) that rotates the turbine shaft. This shaft, in turn, rotates the compressor and thereby bringing in a fresh supply of air through the intake. Engine thrust may be increased by the addition of an afterburner section in which extra fuel is sprayed into the exhausting gases which burn to give the added thrust. At approximately 400 mph, one pound of thrust equals one horsepower, but at higher speeds this ratio increases and a pound of thrust is greater than one horsepower. At speeds of less than 400 mph, this ratio decreases. In one type of engine known as  a  turboprop engine, the exhaust gases are also used to rotate a propeller attached to the turbine shaft for increased fuel economy at lower altitudes. A  turbofan engine  is used to produce additional thrust and supplement the thrust generated by the basic turbojet engine for greater efficiency at high altitudes. The advantages of jet engines over piston engines include lighter weight to go with greater power, simpler construction and maintenance, fewer moving parts, efficient operation and cheaper fuel.